HOW TO BE FOUND ON THE INTERNET – III-B Structuring & Writing Optimized Content

How To Create Compelling SEO/Optimized Content That Will Rank You Well In Search Engines – 

Structuring & Writing Optimized Content for Humans & Bots Alike

With your keyword research done, and some understanding of what these keywords mean to the people (‘tribes,’ communities, ‘market target’) who are searching for your product or service you’re ready to start creating some great-optimized CONTENT. Structuring that content needs to appeal to both humans and robots. Read more about:

• The "Inverted Pyramid" – Structuring Compelling Content;
• The 3-Major Components that power search Engines for Search;
• 11-Tips for Writing Compelling, Optimized Content that Ranks Well in Search Engines-for Lead Generation;
• Why Optimized Content Ranks You Well in Search.

To find out more about structuring & writing optimized content continue reading:

HOW TO BE FOUND ON THE INTERNET– Part III-A. Creating Compelling Content

How To Create Compelling SEO/Optimized Content That Will Rank You Well In Search Engines – 

 Keyword Research & Strategy

Whatever your market–global or local–developing original, quality, compelling content is extremely important, and plays an even more important role in your SEO strategy on and off the page. “Content Marketing [1]” is a great SEO & Lead Generation Strategy especially with recent changes from Google: “Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search.”  

To find out more about keyword research & strategy for optimized content continue reading:

HOW TO BE FOUND ON THE INTERNET – Part II. Three-Steps To Develop A Solid Strategy

How to Create a Strategy That Will Evolve With the Overall Changing Internet Search Landscape and Ubiquitous World Wide Web 

1.     Defining Lingo – Learn the Language

2.     The Marketing Plan – The First Step in All Strategy

3.     The SWOT Analysis – Data to Feed Search Engines

4.   All Business Objectives – Lead Generation     

 

CONTINUE READING.....

 

HOW TO BE FOUND ON THE INTERNET – Part I. Introduction

Part I. Introduction: HOW TO BE FOUND ON THE INTERNET –

The Internet has grown exponentially in the last few years, with active users rising from 361 million worldwide in 2000 to nearly 2-Billion by the end of 2012.  The CJC Strategists' four-part blog series and FREE WEBINAR: SEO Basics: Helping Your Customers Find Your Business OnLine that we did for SCORE will take you through a step by step process that will help you develop a strategy to keep your brand relevant in the morphing world of Search Engine rankings giving your Brand messages top ranking in the SERPS for your website's lead generation and get a better understanding of .......

To take the FREE webinar and read the blog series, continue reading:

22 Tips For Writing a SEO Press Release – for Real People and Robots

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The Press Release as part of the communication marketing mix is a powerful tool that carries your branding messages across multi-media channels. It provides useful information for the media to create stories and disseminate in-depth information about your business, product or service.

Today's technology driven, fast passed news media requires implementation of vertical marketing that utilizes the new media tactics within press releases, which include key words, tagging, hyperlinks, SEO, EON, etc. This effectively bridges the traditional i.e., print with new media/ online, web and interactive 2.0 technology. These new communications tactics, when applied correctly extend the reach of the initial message and marketing communication content beyond the original life cycle and promotes a digital foot-print in the Internet viral biosphere­– with Business Wire’s inclusion in Google News Archives–press releases live forever.

When it comes to getting your press release seen online, the rules for writing may be different from what you've been taught (The Inverted Pyramid*). These tips will help you write a release that people will read and create more Search Engine Result Pages (SERPS) will find.

"Read More" for 22 Tips on How To Write An SEO Results-Driven Press Release - 

Maintaining Exclusive e-Dialogues With Key Journalists

Maintaining Exclusive e-Dialogues With Key Journalists

(Or. Maximizing Your Media Coverage Around the World, 24/7)

Thanks to the latest technology, it is now possible to reach journalists anywhere in the world. But you need to give that media contact whatever information is needed to develop a story or to “sell” coverage of your event to an editorial director. And to do it at their convenience in their own time zone.

This means that whatever you send out needs to be fully linked with all the additional background information that may be necessary for what you are inviting the journalist to do (attend an event, pay attention to an announcement, conduct an interview). He or she should have all the additional information about the subject at a click. In this way, every time you reach out to that contact, you can use that opportunity to reinforce communication about your product or service.

For example, anytime we need to reach the industry’s most influential journalists worldwide, CJC Strategists reaches out directly to our red-hot database of influential press (some 7,000 global media contacts that are constantly monitored and updated) with interactive HTML eBlast that comes fully linked

As a result, our interactive eBlasts yield well over a 25% response rate – quite higher than the average industry response rate of 0.5%.

Managing Your Message Across Multimedia Platforms

Managing Your Message Across Multimedia Platforms
(Or, Optimizing Your News So You Look Hot & Hip From The Start & Get Great Global Pickup)

Today’s media is at once smaller (as in more accessible worldwide) and more crowded (as in electronic exchanges cluttered with spam).

Sending out a press release or attending a tradeshow is no longer a sufficient publicity tactic “in and of itself.”

To make sure your press releases go out in the most technically savvy way, you need to make sure your messaging and marketing efforts are geared toward Web 2.0 audiences. This means ensuring each release has the proper key & tag word density and key phrases to taking advantage of the today’s metatext and anchor text parameters. Why? Consider the potential results. An average CJC Strategist ‘loaded’ release produces 40 thousand headline impressions (depending on distribution) 3,500 views with a click- through rate (CRT) of 255 and over 150 instantaneous postings to (social) media and blog sites around the globe.

You also need to make sure any news you send out has staying power. This means developing content with the “Long Tail” effect in mind -- that huge percentage of consumers searching for content long after the initial impact of a traditional news release. CJC-crafted releases consistently find their way to top of page for Google and Yahoo searches for the first 3 days in the 2nd and 3rd position and lasted for one in the 4 and 6th position on the search page and pushed traffic to the clients website.


If you do it right, you can manage the current multimedia platforms to your advantage in two ways: your message goes out in the most technologically savvy way – setting the right tone from the start; and also that you get the maximum pickup possible with key media outlets around the globe.