HOW TO BE FOUND ON THE INTERNET – III-B Structuring & Writing Optimized Content

How To Create Compelling SEO/Optimized Content That Will Rank You Well In Search Engines – 

Structuring & Writing Optimized Content for Humans & Bots Alike

With your keyword research done, and some understanding of what these keywords mean to the people (‘tribes,’ communities, ‘market target’) who are searching for your product or service you’re ready to start creating some great-optimized CONTENT. Structuring that content needs to appeal to both humans and robots. Read more about:

• The "Inverted Pyramid" – Structuring Compelling Content;
• The 3-Major Components that power search Engines for Search;
• 11-Tips for Writing Compelling, Optimized Content that Ranks Well in Search Engines-for Lead Generation;
• Why Optimized Content Ranks You Well in Search.

To find out more about structuring & writing optimized content continue reading:

HOW TO BE FOUND ON THE INTERNET– Part III-A. Creating Compelling Content

How To Create Compelling SEO/Optimized Content That Will Rank You Well In Search Engines – 

 Keyword Research & Strategy

Whatever your market–global or local–developing original, quality, compelling content is extremely important, and plays an even more important role in your SEO strategy on and off the page. “Content Marketing [1]” is a great SEO & Lead Generation Strategy especially with recent changes from Google: “Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search.”  

To find out more about keyword research & strategy for optimized content continue reading:

22 Tips For Writing a SEO Press Release – for Real People and Robots

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The Press Release as part of the communication marketing mix is a powerful tool that carries your branding messages across multi-media channels. It provides useful information for the media to create stories and disseminate in-depth information about your business, product or service.

Today's technology driven, fast passed news media requires implementation of vertical marketing that utilizes the new media tactics within press releases, which include key words, tagging, hyperlinks, SEO, EON, etc. This effectively bridges the traditional i.e., print with new media/ online, web and interactive 2.0 technology. These new communications tactics, when applied correctly extend the reach of the initial message and marketing communication content beyond the original life cycle and promotes a digital foot-print in the Internet viral biosphere­– with Business Wire’s inclusion in Google News Archives–press releases live forever.

When it comes to getting your press release seen online, the rules for writing may be different from what you've been taught (The Inverted Pyramid*). These tips will help you write a release that people will read and create more Search Engine Result Pages (SERPS) will find.

"Read More" for 22 Tips on How To Write An SEO Results-Driven Press Release -