HOW TO BE FOUND ON THE INTERNET– Part III-A. Creating Compelling Content

How To Create Compelling SEO/Optimized Content That Will Rank You Well In Search Engines – 

 Keyword Research & Strategy

Whatever your market–global or local–developing original, quality, compelling content is extremely important, and plays an even more important role in your SEO strategy on and off the page. “Content Marketing [1]” is a great SEO & Lead Generation Strategy especially with recent changes from Google: “Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search.”  

To find out more about keyword research & strategy for optimized content continue reading:

HOW TO BE FOUND ON THE INTERNET – Part II. Three-Steps To Develop A Solid Strategy

How to Create a Strategy That Will Evolve With the Overall Changing Internet Search Landscape and Ubiquitous World Wide Web 

1.     Defining Lingo – Learn the Language

2.     The Marketing Plan – The First Step in All Strategy

3.     The SWOT Analysis – Data to Feed Search Engines

4.   All Business Objectives – Lead Generation     

 

CONTINUE READING.....

 

HOW TO BE FOUND ON THE INTERNET – Part I. Introduction

Part I. Introduction: HOW TO BE FOUND ON THE INTERNET –

The Internet has grown exponentially in the last few years, with active users rising from 361 million worldwide in 2000 to nearly 2-Billion by the end of 2012.  The CJC Strategists' four-part blog series and FREE WEBINAR: SEO Basics: Helping Your Customers Find Your Business OnLine that we did for SCORE will take you through a step by step process that will help you develop a strategy to keep your brand relevant in the morphing world of Search Engine rankings giving your Brand messages top ranking in the SERPS for your website's lead generation and get a better understanding of .......

To take the FREE webinar and read the blog series, continue reading:

22 Tips For Writing a SEO Press Release – for Real People and Robots

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The Press Release as part of the communication marketing mix is a powerful tool that carries your branding messages across multi-media channels. It provides useful information for the media to create stories and disseminate in-depth information about your business, product or service.

Today's technology driven, fast passed news media requires implementation of vertical marketing that utilizes the new media tactics within press releases, which include key words, tagging, hyperlinks, SEO, EON, etc. This effectively bridges the traditional i.e., print with new media/ online, web and interactive 2.0 technology. These new communications tactics, when applied correctly extend the reach of the initial message and marketing communication content beyond the original life cycle and promotes a digital foot-print in the Internet viral biosphere­– with Business Wire’s inclusion in Google News Archives–press releases live forever.

When it comes to getting your press release seen online, the rules for writing may be different from what you've been taught (The Inverted Pyramid*). These tips will help you write a release that people will read and create more Search Engine Result Pages (SERPS) will find.

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