Sunday, January 31, 2010

Maintaining Exclusive e-Dialogues With Key Journalists

Maintaining Exclusive e-Dialogues With Key Journalists
(Or. Maximizing Your Media Coverage Around the World, 24/7)

Thanks to the latest technology, it is now possible to reach journalists anywhere in the world. But you need to give that media contact whatever information is needed to develop a story or to “sell” coverage of your event to an editorial director. And to do it at their convenience in their own time zone.

This means that whatever you send out needs to be fully linked with all the additional background information that may be necessary for what you are inviting the journalist to do (attend an event, pay attention to an announcement, conduct an interview). He or she should have all the additional information about the subject at a click. In this way, every time you reach out to that contact, you can use that opportunity to reinforce communication about your product or service.

For example, anytime we need to reach the industry’s most influential journalists worldwide, CJC Strategists reaches out directly to our red-hot database of influential press (some 7,000 global media contacts that are constantly monitored and updated) with interactive HTML eBlast that comes fully linked

As a result, our interactive eBlasts yield well over a 25% response rate – quite higher than the average industry response rate of 0.5%.

Friday, January 15, 2010

Managing Your Message Across Multimedia Platforms

Managing Your Message Across Multimedia Platforms
(Or, Optimizing Your News So You Look Hot & Hip From The Start & Get Great Global Pickup)

Today’s media is at once smaller (as in more accessible worldwide) and more crowded (as in electronic exchanges cluttered with spam).

Sending out a press release or attending a tradeshow is no longer a sufficient publicity tactic “in and of itself.”

To make sure your press releases go out in the most technically savvy way, you need to make sure your messaging and marketing efforts are geared toward Web 2.0 audiences. This means ensuring each release has the proper key & tag word density and key phrases to taking advantage of the today’s metatext and anchor text parameters. Why? Consider the potential results. An average CJC Strategist ‘loaded’ release produces 40 thousand headline impressions (depending on distribution) 3,500 views with a click- through rate (CRT) of 255 and over 150 instantaneous postings to (social) media and blog sites around the globe.

You also need to make sure any news you send out has staying power. This means developing content with the “Long Tail” effect in mind -- that huge percentage of consumers searching for content long after the initial impact of a traditional news release. CJC-crafted releases consistently find their way to top of page for Google and Yahoo searches for the first 3 days in the 2nd and 3rd position and lasted for one in the 4 and 6th position on the search page and pushed traffic to the clients website.

If you do it right, you can manage the current multimedia platforms to your advantage in two ways: your message goes out in the most technologically savvy way – setting the right tone from the start; and also that you get the maximum pickup possible with key media outlets around the globe.