Sunday, January 31, 2010

Maintaining Exclusive e-Dialogues With Key Journalists

Maintaining Exclusive e-Dialogues With Key Journalists
(Or. Maximizing Your Media Coverage Around the World, 24/7)

Thanks to the latest technology, it is now possible to reach journalists anywhere in the world. But you need to give that media contact whatever information is needed to develop a story or to “sell” coverage of your event to an editorial director. And to do it at their convenience in their own time zone.

This means that whatever you send out needs to be fully linked with all the additional background information that may be necessary for what you are inviting the journalist to do (attend an event, pay attention to an announcement, conduct an interview). He or she should have all the additional information about the subject at a click. In this way, every time you reach out to that contact, you can use that opportunity to reinforce communication about your product or service.

For example, anytime we need to reach the industry’s most influential journalists worldwide, CJC Strategists reaches out directly to our red-hot database of influential press (some 7,000 global media contacts that are constantly monitored and updated) with interactive HTML eBlast that comes fully linked

As a result, our interactive eBlasts yield well over a 25% response rate – quite higher than the average industry response rate of 0.5%.

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