Part
I. Introduction: HOW TO BE FOUND ON THE INTERNET –
The
Internet has grown exponentially in the last few years, with active users
rising from 361 million worldwide in 2000 to nearly 2-Billion by the end of
2012. The CJC Strategists' four-part blog series and FREE WEBINAR: SEO Basics: Helping Your Customers Find Your Business OnLine that we did for SCORE will take you through
a step by step process that will help you develop a strategy to keep your brand
relevant in the morphing world of Search Engine rankings giving your Brand
messages top ranking in the SERPS for your website's lead generation and get a better understanding of .......
To take the FREE webinar and read the blog series, continue reading:
The Evolving Internet
The
Internet has grown exponentially in the last few years, with active users
rising from 361 million worldwide in 2000 to nearly 2-Billion by the end of
2012. In 2000 there were an estimated 9.48 million active dotcom domains,
compared to today’s (May 2011) nearly 130 million active domains[1].
So
even though the landscape has become more accessible worldwide with many more
opportunities and more targeted audiences- it has also become more cluttered
(with plenty of irrelevant messages). Therefore, getting noticed online with
the appropriate communication messaging, about your business, your service or
with whatever you’re looking to promote (for simplicity sake we’re going to
call this your “Band”) has become more challenging and exciting in the same
breath.
Take the FREE (recorded) Webinar that my associate, Alexandra Gephardt and I did for SCORE, it will take you through
a step by step process that will help develop a strategy to keep your brand
relevant in the morphing world of Search Engine rankings giving your Brand
messages top ranking in the SERPS for your website and better lead generation:
FREE WEBINAR: SEO Basics: Helping Your Customers Find Your Business OnLine (requires FREE registration): http://www.score.org/workshops/seo-basics-helping-your-customers-find-your-business-online
FREE WEBINAR: SEO Basics: Helping Your Customers Find Your Business OnLine (requires FREE registration): http://www.score.org/workshops/seo-basics-helping-your-customers-find-your-business-online
The Four-Part Blog Series Includes
- Part I. Introduction:How To Be Found On The Internet – the evolving internet;
- Part II. 3-Steps For Developing A Solid Strategy – How to create a strategy that will evolve with the overall changing Internet Search landscape and ubiquitous World Wide Web (WWW). Learning Internet history and terms to help make strategic decisions that effect correct initiatives for high ranking SERPS (Search Engine Result Pages);
- Part III. How To Create Compelling-Optimized Content – for SEARCH in specific niches, market targets/ communities/ Tribes[2], geographic platforms and social networks. And, what’s required to populate these platforms that will increase rankings, visibility and lead generation:
- III.A. Keyword Research & Strategy
- III. B. Structuring & Writing Content for Humans & Bots Alike
- Part IV. How To Amplify Your Brand Image Across Media Channels – with PR communication, branding and ID programs. Preparing to live in a 3.0 Semantic Web World.
The Evolution Of The Internet –
Understanding Enhances Strategy
For
the sake of argument lets say the WWW was born in 1989, invented by Tim Bernes-Lee. According to technology expert and futurist/ entrepreneur Nova
Spivack, the development
of the web moves in 10-year cycles. In the first decade most of the development
focused on the back end or infrastructure creating Web 1.0–protocols, code
language that we make web pages from was developed. The second decade and the era of Web 2.0 began – now people
use Web Pages as platforms for other applications. Spivack claims we are at the
end of the Web 2.0 cycle. The next
cycle will be Web 3.0 and the focus will shift back to the back end – refining Internet
infrastructure that will support advanced capabilities of Web 3.0 browsers and
once this era ends Web 4.0 will again return focus to the front end and we’ll
see thousands of new programs that use Web 3.0 as foundation – source Nova
Spivack Beyond 3.0
[3].
Although
a lot of people have heard about Web 2.0 not many know what it means. Dale
Dougherty of O’Reilly Media
coined the term; there was no clear definition nor was there an agreement about
Web 1.0. The generally accepted characteristics of Web 2.0 include:
- Ability for visitors to make changes to Web pages: i.e. Amazon allows customer product reviews or online forms, or responses on blog forums;
- Ability to use Web pages to link people to other users: Social Networking sites like Facebook, LinkedIn, even MySpace;
- Ability to efficiently and quickly share content: YouTube;
- Ability to get information: Internet surfers can subscribe to Really Simple Syndication (RSS) feeds.
 |
| The Semantic Web 3.0 Vs. Web 2.0 |
So
think of the Web’s history like this:
- Web 1.0 was: “Here is my Content” – A Library;
- Web 2.0 is: “Share my content” – A big group of friends-make contacts between people;
- Web 3.0 will be: “Talk about my content and create conversations about my content” – A big database-make connections between data.
Next Blog Post: Part
II. 3-Steps For Developing A Solid
Strategy – How to create a strategy that will evolve with the overall
changing Internet Search landscape and ubiquitous World Wide Web (WWW).
Learning Internet history and terms to help make strategic decisions that effect
correct initiatives for high-ranking SERPS (Search
Engine Result Pages).
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